Study on the Role of Individual Information Flow Velocity Reflections On The Development Problems of Information

The information age is a product of the development of science and progress of human civilization. This era marked by the transition pattern of life originated from industry-oriented toward the public with information-oriented patterns. The transition from industry segment to the segment information that is now considered an essential and urgent to make a fundamental transformation that changed the way people work globally. For example the shift of jobs are now more based on science. So there is a rapid development in the five sectors of education, research and development, mass media, as well as information technology and information services. 

In the process, the knowledge (data, information, and culture) is also a commodity / primary resource that drives the various aspects such as economy, education and politics. As a result the distribution of information or the creation of information becomes a fundamental requirement for all aspects. This will lead to highly motivated individuals in the hunt and find the information that is considered to be a solution to a particular problem. 

Information that has been seen in the perspective of those needs and then developed rapidly with the support of technological products. By looking at the opportunity to reliance on the information society, some of the producers and innovating in their technology to create products mainly based information. This raises the output of the technology that was launched in the market to be very diverse. various types of variants emerged and has been implemented and provide a significant contribution to the whole pattern of human activity. Starting from the simplest IT vehicle of radio and television devices, mobile phones, to computers and wireless internet connection which makes the flow of information to flow quickly. 

The emergence of variants of the IT course, make the consumer (society) has a range of choice in meeting the information needs for fast, precise, cheap and safe. TI votes thus providing many facilities, as well as a new way of doing human activities in the scope need for information. 

IT also creates a new paradigm in the world of work is always required seprofesional possible. Some field work has been meangalami kesukseksan in implementing an information technology. For example in economics and banking where information plays a crucial role in its manifestation. IT has changed the face of conventional slow economy and rely on the interaction of physical resources locally to the digital economy and rely on fast-paced interaction information resources globally. Velocity of the flow of money in a digital, capital, stocks on Wall Street, and the dollar exchange rate in a matter of minutes can be monitored progress. 


But along with the development of IT is increasingly diverse, there is a new problem where the people had flood of information (information overloaded). Each of the various IT devices present information in accordance with their respective formats resulting membludaknya information in the field. The number of information often makes the users of IT are faced with information that is not appropriate, it implies a less precise, are not relevant to the context of the discussion until the false information that is not based on facts. 

This then affects the psychological aspect of individuals who are confused in choosing an IT product and the information presented. If the phenomenon flood of information among the wider community can be addressed with the fundamental basis of the substance of the information itself, it is expected that there would minimize the resulting negative impact. But when facing a flood of information without a basic attitude is what will happen is trapped and the community at terseretnya flow velocity more information highlighting the negative side than the positive side. 

For example, the effect of mass media development and audio visual. Like television in this case the latent impact of social change because television gives influensi assessed against the values in society. The variety show is presented from the television news about a trivial thing higga important. Not to mention the effect of the nature of impressions such as impressions do not educate the majority of soap opera highlighting only kehedonisan side, worldly, material and eroticity.

Besides television, the Internet media also assessed the effect of simultaneous changes of cultural values in particular. The information in the internet that often take the penetration of foreign culture from various locations in the world. Various events ranging from the trivial to the significant progress we can monitor in seconds. Not to mention the frequent communication activity on the internet doing something like an e-mail, chat, blogs, and facebook allow local cultural shift. 

The point IT will bring negative influence to the development of behavior and cultural shifts (changing social) which will be addressed and if not properly addressed and will lead to early problems that accumulated at the back into an already acute problem. 

Therefore required the formation and development of a mature attitude in tackling the hardness rate information. In this course the most important control is the relevant IT user. Communities in this context needs to be positioned as the primary key for information flow that they also play a major role precisely those who have direct impact. Strategic position will develop the user's authority in the use of IT rather than an object of exploitation by the market and business information that jelly producers saw an opportunity. 
In another sense endless flood of information can educate the audience who holds the key when access to information are the masters of technology or the market economy players chasing profits and ratings. 

So in dealing with the development of the public role of information and individuals should be supported by the intelligence in the information (information literacy). The abundance of information will not be brought low and flat to negative if the public can explore the information into a useful resource. Public required to be able to develop information literacy attitudes which in this case could be the ability in the implementation of an information technology. 

Capabilities in information literacy skills starting from the operation of the individual in a product information. A valued technology implementations fail when human resources are not directed to have the technical mastery of it. In the concept of psychological studies there are several theories explaining the reasons for the individual theory of reasoned action (TRA), theory planned behavior (TPB) and technology acceptance model (TAM). 

Expertise in accessing the information is equally important in the development impact of information. After individuals have the technical skills of IT operations, they are also expected to have the ability to access the information using IT products implementing the technical expertise. Can not imagine if one individual wants to access the information but he does not has particularly technical implementation skills. Therefore need a more vigorous effort to train dalm IT operational skills. 

Subsequent ability to apply the skill in selecting an information. In this case required a learning process in terms of attitude and a selective choice of information. Information is abundant and varied and should be addressed by adults. Each individual must have the ability to determine the priority options will need the information. Users are expected to provide a definition of information in a positive and negative. 

Another capability is the analysis of information that requires the user can IT memeberikan intuition of the truth of the information that has been chosen. Indeed, many emerging information that distort the facts (information bias) and often make various controversies. For example the case of Al-Quran virtual in cyberspace that its content tekadang have many disagreements with authentic manuscripts. By learning the individual is expected to increase the power of intuition in verifying whether the information is true or false. 

Ability berliterasi last information is the expertise of individuals in managing information wisely. Organizing the information needs can be a user benchmark in the successful implementation of an IT product. Information that has been managed in the application allows users of information (knowledge) that he can from IT. So positive extraction of information can be extracted as optimal as possible. 

All the ability in berliterasi information can then be translated into two more forms of IT literacy skills and media literacy. An understanding of the IT literacy is required because the user will be more aware of aspects of a vision technology products. It's useless to hold a poyek digitizing an aspect if the public does not know the intent and purpose. While media literacy provides the user an understanding of the benefits of the media information that are required to provide the benefits of intellectual enlightenment and other inspiration. 

The conclusion from this study discussion is information considered to give effect to the development patterns of human activity. This is a sign of a shift yersebut era of industrial society to information society is marked by the perspective of information as a requirement. So that information plays an important role in the space of human life in all areas. 

The development of information and provision of facilities supported by technology that allows the public in accessing the information. But a variety of IT unfortunately also serve a variety of the information. The result is now sweeping the public is a phenomenon of "information overload" (flood of information) that makes users feel confused in determining the choice of information. 

Therefore the user as an individual occupies a crucial role in facing the rate of development of the information in this new era. So they will not fall by some of the effects and dangers of the information necessary to anticipate the steps of planting and understanding of individuals in being and acting, in this case is an individual claim to have the information literacy (information literacy), IT literacy (ability to use IT) and media literacy ( cleverness will the media). 

With such expertise is not one of the public expected in the current rotation position information. The ideal information society where the public is diposisiskan as important in the development of key information. While economic actors and market organizer information only as a mediator in the handling of public information needs. 
Thus, individuals who have been expected given all these capabilities will be able to meet the flow rate of the information so that their role and terminimalisir not affected by the negative impact the development of shared information. The development of information does not need to be addressed in a skeptical and totally avoid it, but the most important is the understanding, placement, and how to behave toward an information technology and its products. So that individuals not be dragged further by the flow velocity of the information in this regard the world as one global village.